Conference Program:

8 a.m. Registration
9 a.m. – 6 p.m. Conference Sessions _____________________________________________________________________

9 - 9:10 a.m.
Conference Opening
Amy Jo Smith, Executive Director, DEG: The Digital Entertainment Group

9:10 - 9:25 a.m.
Welcome Remarks
Ron Sanders, President, Warner Home Video and President, DEG

9:25 - 9:30 a.m.
Video: Special Message from the BDA
Victor Matsuda, Chairman, Blu-ray Disc Association Global Promotions Committee

9:30 - 10 a.m.
BD and BD-Live: Marketing Interactivity and Infotainment to Consumers
How will this all be explained to the consumer? Which features are the most appealing and are the easiest to present at retail? What initiatives are currently underway at the various studios to reach past early adopters of Blu-ray who are focused exclusively on the format’s enhanced picture and sound quality?

Moderator
Marcy Magiera
, Editor-in-Chief, Video Business

Panelists
Mary Daily
, Executive Vice President Marketing - North America, 20th Century Fox Home Entertainment
Gordon Ho, Executive Vice President Worldwide Marketing, Creative Content and Business Development, Walt Disney Studios Home Entertainment
Hilary J. Hoffman, Senior Vice President, Brand and Digital Marketing, Universal Studios Home Entertainment
Dorinda Marticorena, Senior Vice President, Worldwide Marketing and High-Definition, Warner Home Video
Rich Marty, Vice President, Business Development, Sony Pictures Home Entertainment

10 - 10:15 a.m.
Blu-Ribbon Showcase
Bill Clark, President, Anchor Bay Entertainment

10:15 - 10:45 a.m.
Building the Technology Backbone for BD-Live and Digital Copy
Future visions of BD-J helped create BD-Live as a brand. Through BD-Live players, users can insert any medium into the player (CD, DVD, Blu-ray) and open a vast catalog of content stored on the internet, adding to and better defining their entire multi-media library. This panel of pioneers will discuss the advancement of connected users/players, the technology infrastructure required to create this connected space, and will also look to future BD-Live applications to improve the user’s home media entertainment experience.

Moderator
Mark R. Johnson
, Chief Executive Officer, Javelin Ventures and Co-author of DVD Demystified

Panelists
Alex Bogdanvich, Supervisor, BD-Live Unit, Testronic Laboratories
Geoff Campbell, Vice President, Business Development, Sony DADC
Bill Foote, Blu-ray Disc Architect, Sun Microsystems
Todd R. Collart, Senior Vice President New Media, Deluxe Digital Studios
Zane Vella, President, Related Content Data Base (RCDb)

10:45 - 11 a.m.
Blu-Ribbon Showcase
Curt Doty, Vice President - Creative Services, Universal Studios Home Entertainment

11 - 11:30 a.m.
Networking Break

11:30 - 12:30 p.m.
Putting It All Together - Software Tools, Systems And Services
This presentation session explores the BD-J software creation process: the kinds of assets needed, the tools available, and how to live within the device constraints. Leading companies will show how to tap into the power of advanced Blu-ray features, such as picture-in-picture, multichannel sound mixing, downloaded video, synchronizing Java software graphics with video, intelligent remote touchscreen control, and enhanced Blu-ray games.

Introduction
Guy Finley
, Program Director, Blu-Con

Presenters
Chris Brown, Chief Executive Officer and President, Metabeam
Rolf Hartley, Senior Vice President and General Manager - Professional Products Group, Sonic Solutions
Aslam Khader, Chief Technology Officer, Marketing and Strategy, Ensequence
Isaac Larbi, Chief Executive Officer-U.S. and Senior Vice President Strategic Partnerships & Sales Worldwide, Sofatronic
Ole Lütjens, Co-Owner and Creative Director, MX Production
Paulette E. Pantoja, Founder and Chief Executive Officer, BluFocus

12:30 - 1 p.m.
Authoring Panel: Creating the Future and Keeping Up With Demand
This session will explore the opportunities and challenges that studio innovators and their authoring partners are experiencing. Panelists will discuss how building the technology to deliver a multi-vendor model to Hollywood for a ubiquitous approach to interactivity on Blu-ray is evolving. Specifically they’ll approach their collaboration, what works and what needs more attention, in the authoring process.

Moderator
Adam Lesh
, Chief Technology Officer, North America, Testronic Laboratories

Panelists
Steven Chester
, General Manager Worldwide, Blink Digital
Robert Gekchyan, BD Technical Manager, Technicolor Digital Content Delivery
Matt Kennedy, Founder and Chief Executive Officer, 1K Studios
Bhanu Srikanth, Blu-ray Technology Consultant, Panasonic Hollywood Lab
Peter Staddon, Executive Vice President, Marketing, Deluxe Digital Studios

1 - 2 p.m.
Luncheon

2 - 2:30 p.m.
Keynote Address: The Transition to Blu-ray in the Marketplace
Ted Sarandos
, Chief Content Officer, Netflix

2:30 - 3 p.m.
Creative Panel: Where Marketing Meets Inspiration
Blu-ray and BD-Live opens up a different world of possibilities when dealing with Creative, the people who are the designers and define the user experience of each product offering. How do creative teams market to the Hollywood community and leverage the core technology to create the ultimate user experience within Blu-ray?

Moderator
Bill Hunt
, Editor, The Digital Bits

Panelists
Adam Vadnais
, Supervising Producer, Trailer Park
Andrew Carlson, Executive Director, Interactive Media, and Cory Watson, Senior Producer, Home Entertainment, New Wave Entertainment
Robert Read, Vice President, HD Strategic Marketing and Franchise Management, Universal Studios Home Entertainment

3 - 3:15 p.m.
Blu-Ribbon Showcase: Blu-ray and Music
Adam Sosinsky, Vice President, New Technology, Sony Music Entertainment with special guest Bobby Colomby, Music Producer, Manager and Musician

3:15 - 3:45 p.m.
Networking Break

3:45 - 4:15 p.m.
View from the Plant: Replication and Distribution
How is manufacturing managing peak 4th Quarter demand for Blu-ray product? This panel discusses the challenges of manufacturing Blu-ray and BD-Live discs as well as the pressures of developing efficiencies in automation to increase productivity along the plant supply chain.

Moderator
Tom Adams
, President, Adams Media Research

Panelists
Eric Corry
, National Sales Manager, AGI Polymatrix
Marianne Sernevi, Executive Vice President Optical Media, AudioDev
Jim Twiggs, Vice President, Strategic Services, Sony DADC
John Town, Senior Vice President, Blu-ray Research & Development, Technicolor

4:15 - 4:30 p.m.
Blu-Ribbon Showcase
Christopher Reyna, Restoration Producer, MPI Home Video

4:30 - 5 p.m.
Blu-ray by the Numbers
The latest 4th quarter figures and analysis will be provided by respected authorities in data monitoring. Software, hardware and adoption figures will all be covered in this exclusive presentation.

Introduction
Larry Gerbrandt
, Principal, Media Valuation Partners

Presenters
Erin Crawford
, Senior Vice President and General Manager, Nielsen Home Entertainment
Chris Lang, Senior Vice President, Research Strategies, SmithGeiger
Vito Mandato, Consultant, DisplaySearch, An NPD Group Company

5 - 5:30 p.m.
Blu-ray Hardware Update: Trends in Innovation
What are the latest wares being offered by major hardware manufacturers with respect to Blu-ray and BD-Live? This panel gives attendees a look at the latest technology advances in Blu-ray players and will also provide an overview of their increased functionality and interactivity.

Moderator
Marc Finer
, Technical Director, DEG: the Digital Entertainment Group

Panelists
Chris Fawcett
, Vice President, Marketing, Sony Electronics
Tony Jasionowski, Senior Group Manager, Panasonic Corporation, North America, Technology Liaison & Alliances Group
Chris Walker, Senior Manager of Marketing and Product Planning for Blu-ray Disc, Pioneer Electronics

5:30 - 5:45 p.m.
Closing Comments
David Bishop, President, Worldwide, Sony Pictures Home Entertainment