Erin Crawford

Erin Crawford is Senior Vice President of Nielsen Entertainment and General Manager of Nielsen Home Entertainment. Based in Los Angeles, Crawford provides global leadership and strategic direction for Nielsen’s industry-leading VideoScan and MarketNavigator services, which offer detailed point-of-sale analytics, consumer purchase data analysis and sales and marketing research to home entertainment clients across the motion picture and retail industries.

Crawford joined Nielsen Entertainment in 2000 as an Account Executive, where she worked with the company’s highest-value clients, including 20th Century Fox Home Entertainment, Sony Pictures Home Entertainment, Walt Disney Studios Home Entertainment and Warner Home Video. Previously, Crawford directed all research programs for the Video Software Dealers Association (VSDA), the not-for-profit international trade association representing the home entertainment industry.

Crawford holds a BS degree in Biopsychology and Cognitive Science from the University of Michigan.