Russ Crupnick

Russ Crupnick works with NPD’s client service team and clients to create best practices that leverage the vast information resources available in these industries. As senior analyst, he provides expert media commentary and executive-level guidance, industry analysis, and overall strategic value to NPD’s clients.

Steeped in the music and DVD/video industries, and with more than 20 years of experience in the development, management, and application of consumer tracking panels, Russ has appeared as a commentator for broadcast news outlets including CBS “Marketwatch”, Fox Business and CNBC. He has been extensively quoted on industry trends in Fortune, The Wall Street Journal, The New York Times, Billboard, Video Business, Variety to name a few. He is a regularly featured speaker at the National Association of Recording Merchandisers (NARM), Entertainment Merchants Association (EMA), DisplaySearch and Home Media Retailing conferences. Russ has also been a guest lecturer at the music school at Belmont University and the University of Arkansas Center for Retailing Excellence and is Executive-In-Residence at the NYU Steinhardt Music Business Graduate Program.