Chris Lang

Christopher Lang is SmithGeiger’s Senior Vice President of Research Strategies, providing clients with in-depth research focused on building larger audiences in various online and offline forums. This work encompasses many aspects of our clients’ businesses, including strategy, content development, marketing, promotions, and talent. In the quantitative realm, Lang has conducted studies for numerous clients including ABC, Electronic Arts, Warner Bros., FOX Sports, TV Guide, Digeo, and a number of local television stations across the U.S.

In addition to his quantitative work, Lang has extensive experience as a moderator of qualitative research, including online usability sessions, focus groups, one-on-ones, and dial tests for clients including ABC.com, ABCNEWS.com, FOX Sports, Electronic Arts, and TV Land.

Prior to joining SmithGeiger, Lang served as Director of Consulting for BizRate.com, working closely with clients such as Nokia and Buy.com in refining their online marketing strategies.

Before joining BizRate.com, Lang worked as a Senior Research Associate/Consultant for the entertainment practice of Frank N. Magid Associates in Los Angeles. Lang began his career in media as a writer for KFOR-TV, the NBC affiliate in Oklahoma City, OK. He holds an MBA from The Anderson School at UCLA, where he headed the school’s Entertainment Management Association and graduated as a member of the Anderson Business Honor Society. Lang also holds a Bachelor’s degree in Communication Studies and Economics from Northwestern University, where he graduated with honors.